BBS in a Box 10/BBS In A Box Volume X (AMUG) (January 1994).bin/AMUG Info/AppleLink/PowerBook Sales Top One Million

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PowerBook Sales Top One Million Mark

Contact:
Katy Gillin Boos
Apple Computer, Inc.
[phone]

PowerBook Sales Top One Million Mark

CUPERTINO, California--November 10, 1993--Apple Computer, Inc. today
announced that it has sold more than one million of its award-winning
Apple PowerBook notebook computers.
    "The day it was introduced, the PowerBook became an immediate
standard for notebook computers," said Randy Battat, vice president
of the Personal Computer Divison at Apple.  "Apple's vision with the
PowerBook was to give people the freedom to compute anytime, anywhere
-- and easily share information with others.  The PowerBook's
affordability, connectivity and  ease-of-use have helped make this
dream a reality for more than one million people worldwide."
    With its wide acceptance, the PowerBook has been key to Apple's
success in gaining market share.  The installed base of PowerBooks
provides Apple with the foundation for future PowerBook and mobile
developments.  (To see how people are using the PowerBook to be more
productive, please see attachment "PowerBook Success Stories.")
    The PowerBook family includes the popular "all-in-one" PowerBook, and
the PowerBook Duo, ideal for users seeking a light yet powerful
notebook computer, which also has docking capabilities.  With Apple's
competitive pricing, PowerBooks start at just $1,599.

Unique Features
    Beginning with its initial design, the PowerBook incorporated several
ergonomic features that make the product more comfortable to use than
other designs, including a trackball pointing device at the center of
the keyboard and a palm rest.
    The communication capabilities of the PowerBook make it easy for
users to stay in touch with others no matter where they are located.
With built-in networking, file-sharing capabilities, and AppleTalk
Remote Access software, users can have full access to their office
network.

PowerBooks Garner Awards
    Hailed by experts as diverse as computer magazine editors, and judges
of design competitions, the PowerBook line has received myriad
prestigious awards since the first PowerBook was introduced in 1991.
Some of the most notable awards include:

Business Press Awards:
-- BusinessWeek: Best Product of 1992, PowerBook line
-- Fortune: Best Product of 1992, PowerBook line
-- Time Magazine: Best Product of 1992, PowerBook line
-- U.S. News and World Report: Winning Product of 1992, PowerBook
   line

Industry Publication Awards:
-- Sales & Marketing Management Magazine Marketing Achievement Award,
   1993
-- Byte Magazine: Award of Distinction, PowerBook Duo 230
-- Byte Magazine: Award of Excellence, PowerBook 180
-- PC Laptop Computing: Editor's Choice Award-Best Notebook of 1992,
   PowerBook 170
-- MacUser Magazine: Editors' Choice Award-Breakthrough Product of
   the Year, PowerBook Duo System
-- COMDEX/Fall 1992 and Byte Magazine: Best Portable System of 1992,
   PowerBook Duo System
-- Brand Week Magazine: 1992 Marketeer of the Year, PowerBook line

International Awards
-- Nikkei Weekly, Japan: Best Product of 1992, PowerBook line
-- Personal Computer World, U.K.: Best Power Portable of 1992,
   PowerBook Duo 230

New Active-Matrix Notebooks Just Added
    The PowerBook family was expanded this month as Apple Computer, Inc.
unveiled new active-matrix notebook computers.  The PowerBook Duo
270c, capable of displaying thousands of colors, is the first 16-bit
color notebook on the market while the new greyscale PowerBook Duo
250 is the lightest active matrix model on the market.  These two new
PowerBooks have advanced features--including 50 percent longer
battery life, outstanding display quality thanks to active-matrix
screens and easy expandability--in a lightweight, sub-5 lb. design
that fits easily in a briefcase.
    Headquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ:
AAPL) develops, manufactures and markets personal computer, server,
and personal interactive electronic systems for use in business,
education, the home, science, engineering and government.  A
recognized pioneer and innovator in the information industry, Apple
does business in more than 120 countries.

-30-

Apple, the Apple logo and AppleTalk  are registered trademarks and
PowerBook and Duo are trademarks of Apple Computer, Inc.

END

NOTE TO EDITORS:  See attached PowerBook success stories for more details.


PowerBook Success Stories

Houston Community College
    Houston Community College (HCC) is the largest community college in
Texas and the fourth largest in the United States. With 46 different
locations among its six colleges, faculty and staff find themselves
conducting classes and lectures in a variety of locations. As a
result, they need to be able to travel between classes and locations
without worrying whether they have the right computer files for their
next lecture or class presentation. That's why members of HCC's
faculty and staff have begun using Apple Macintosh PowerBook and
PowerBook Duo notebook computers to meet these challenges and take
their course materials on the road.
    "Faculty, staff and administrators have to travel between and be
prepared for classes in multiple locations all the time," says Willie
Pritchard, assistant vice chancellor of instructional computing.
"With the PowerBook and PowerBook Duo, they can have access to all of
their files, no matter where they are, in on easy-to-use notebook
system."
    HCC has also established what they refer to as 'mini bunkers'. These
"teaching bunkers" are complete multimedia stations which are set up
in classrooms and lecture halls and are equipped with a laserdisk
player, CD-ROM drive, room lighting controls, network connections,
and an LCD or ceiling projection device. In addition to a suite of
multimedia equipment each bunker is equipped with a Duo MiniDock. So,
anyone using that classroom can slip their PowerBook Duo into the
MiniDock and have everything they need for their complete multimedia
presentation. "It's like having a walk-in presentation," says
Pritchard.

Contact:
Willie Pritchard, Assistant Vice Chancellor, Instructional Computing
Houston, TX
[phone]


KPMG Peat Marwick
    KPMG Peat Marwick is the U.S. member of KPMG International, the giant
business and professional services consulting firm. KPMG uses Apple
Macintosh computers throughout the organization, and professional
staff and management have begun using Macintosh PowerBook notebook
computers as their primary mobile computer. The company has
approximately 2,300 PowerBook computers in their offices and in the
field.
    With their PowerBook computers, KPMG auditors can access their office
LAN locally, and by using the PowerBook computers with AppleTalk
Remote Access they can download the data, tools, and information that
they need when they are away from the office.
    "We chose the PowerBooks because of their computing power, their
built-in modem technology, and their capability for remote access to
LANs," says Serafine. KPMG also reports that the PowerBook computers
have proved to be a cost effective solution for mobile computing.

Contact:
Art Serafine, Partner
Montvale, NJ
[phone]


Buckhead Brokers
     Buckhead Brokers, located in Atlanta, Georgia, has 550 agents in nine
offices throughout the Atlanta area. Until recently, all agents in
the Buckhead office conducted their business using the traditional
pen and paper method. Now, Rachel McConnell and her mother, Marianna,
in the business 6 years and 14 years respectively, are beginning to
make Apple Macintosh computers an integral part of their daily
routine.
     Using a Macintosh PowerBook 140, Rachel considers it to be her
"portable office." Using Claris FileMaker Pro, she is able to handle
all client tracking, mass mailings, and track all activities
surrounding listings and purchases with one centralized program. In
addition, Rachel uses the Macintosh PowerBook to conduct financial
analysis to determine such things as cost of ownership for
perspective buyers. "Since most real estate agents shy away from
technology, the Macintosh computer is the best tool for them because
it's just so easy to use," says Rachel McConnell. " I've used other
computers in the past and they're just prehistoric monsters! And,
Windows doesn't even begin to touch the Macintosh."
    Rachel has also begun using her Apple Newton MessagePad in
conjunction with her PowerBook while on the road with her clients.

Contact:
Rachel McConnell, Realtor, GRI
Atlanta, GA
[phone]
[phone], x276  (24-hour voice mail)


Cadence Design Systems, Inc.
    Cadence Design Systems, Inc., a worldwide leader in electronic design
automation (EDA) software, has implemented an automated sales process
solution for their sales representatives, whose work is done mainly
at customer locations worldwide. Using Gold Rush software, developed
by Cadence, Apple Macintosh PowerBook computers with fax modems and
AppleTalk Remote Access are are used by sales representatives to
prepare instant price quotes for customers, usually right at their
site. When a customer signs on the quote, Gold Rush automatically
prepares a factory order, saving the rep any further work with forms.
    Cadence now has about 100 Macintosh PowerBook notebook computers used
by their sales force. In the future, they envision a cellular network
and, within the next 18 months to two years, more than 350 PowerBook
notebook computers used primarily for sales automation.
    According to senior MIS manager, Rick Chehab, "The Gold Rush system
is a major milestone in our drive to maximize sales rep productivity
and provide them with tools that allow them to focus on customer
needs analysis and solutions, rather than the quote preparation
process."

Contact:
Michael Busselen, PR Manager
San Jose, CA
[phone]


Steve Corwin, P.A.
    Steve Corwin, Public Accountant, runs both his accounting and
computer consulting businesses on a network of Apple Macintosh
computers ranging from a Macintosh IIci to a Macintosh Centris 610
and PowerBook 170 system. With his PowerBook Corwin can take his
office on the road with him no matter where he goes. He can transfer
files to his PowerBook so he'll have everything he'll need while on
the road, or he can access his own or his client's networks remotely
using AppleTalk Remote Access. "I can dial into my office systems
from just about anywhere using my PowerBook and have access to all
the files I would if I were in my own office," says Corwin. "This
saves me an incredible amount of time and allows me to provide my
clients with the best possible service."
    Corwin's business consists of over 350 individual and 50 corporate
clients spanning a 60-mile radius, making client visits a
time–consuming and expensive task. Apple's PowerBook notebook
computers makes this an easier task by enabling Corwin to have access
to everything he needs right in his briefcase.

Contact:
Steve Corwin, P.A.
Syosset, NY
[phone]


McDonough, Holland & Allen
    McDonough, Holland & Allen (MHA), headquartered in Sacramento,
California, has been using Apple Macintosh computers since 1986. With
approximately 83 attorneys and 115 members of the support staff,
Macintosh computers are used for everything from general office
correspondence and the creation of legal documents to trial
preparation. MHA also has offices in Oakland and Yuba City,
California which are connected to the main office via a wide-area
network.
    The law firm uses a wide variety of Macintosh computers including the
Macintosh LC II for accounting clerks, the Macintosh Quadra 800 as
AppleShare file servers and has lately been replacing its existing
desktop systems with Macintosh PowerBook Duo notebook computers for
some of the attorneys in the firm's Corporate section. David Salem, a
shareholder of MHA who uses a PowerBook Duo, finds that by using the
same computer on the desk that he takes with him to meetings with
clients, he has greatly increased his efficiency. Salem is especially
pleased with the Duo's size and weight as it fits easily inside his
brief case leaving plenty of space for his paper files.
    Like all of the firm's PowerBook systems, Salem's Macintosh has a
built-in, high-speed modem which allows for easy access to the firm's
file servers and QuickMail using AppleTalk Remote Access. PowerBook
computers are also used by litigation attorneys right in the
courtroom. According to Paul Hurley, director of computer services,
"We are a Macintosh shop at the desire of the attorneys. They want a
computer that enables them to do their work without the need for
dictation and other traditional methods. The Macintosh gives our
attorneys that power both in the office and on the road."

Contact:
Paul Hurley, Director of Computer Services
Sacramento, CA
[phone]

END

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